October 2011
2 posts
Olympus Slick: Sample Creative Brief
Client: Olympus
Overview: - The influence of fashion blogs has been evolving at a rapid rate… - …Because of the soaring following of ‘it’ bloggers, whose popularity partly rests on the fact that they embody the idea that blogging is an easy route to celebrity for ordinary people ‘like you and me.’ - Bloggers are beginning to be positioned in the same category as stylists,...
Nescafé Extra Strong: Sample creative brief and...
Client: Nescafé
Overview: - A high percentage of the population are not ‘morning people.’ - Annoyance in the morning is exacerbated by having to wake up early to go to work, the grogginess accompanied by early rising, and dealing with traffic congestion that might make them late. - Coffee is ingested at several points of the working day: at home before going to work, in the car and in...
September 2011
15 posts
